Greg Heilers

Business Owner | Dad | Husband

My work history includes:

  • Our 8-year-old search agency, Jolly SEO, is navigating the transition from an SEO to a hybrid SEO+GEO/AIO/AEO/AI Search world;

  • Freelance writer & editor for 5 years: edited 10M+ words, wrote 10,000+ articles & media pitches, etc.;

  • Before all the digital work, I was fortunate to work around the world in agriculture, conservation, and community building.

  • I've worked since high school, delighting in the fruits of hard, smart labor.

Recent Work:

Family First

I also have the privilege to serve my family.
This site is dedicated to my life's work: business and personal. A little about me:

  • Enjoy speaking Spanish & Mandarin

  • Met wife in Guatemala, married into Chinese culture

  • Favorite hobbies: hiking, gardening, reading

  • Children: 2

  • Music: Chillhop, instrumental jazz rap, etc.

Get Results

Win with Journalist Outreach

Build backlinks, earn awareness, and increase authority. SEO & PR the right way: the earned way.That's what I've talked about onstage at brightonSEO, shared tidbits in articles on Ahrefs & Backlinko, and will explain to you completely in this 90-minute course.

With HARO's death, you now need mastery of Profnet, Connectively, Featured, Help A B2B Writer, Source of Sources, and more.There is a lot to learn, I know. Let me save you time and money.This 90-minute course is invaluable for marketers and SEOs, business owners and freelance writers.How do you earn Google-algorithm-safe backlinks & PR? Click Play:

But, if HARO is dead... does all this still work in 2024? Sure it does:

Why this course? I’m no e-guru. I’m simply an expert at journalist outreach:++ Over a 2-year period, I personally wrote 3,000+ of these email pitches. My win rate was 1 in 5.++ Over 5 years building Jolly SEO's journalist outreach team, I have trained hundreds of writers to send 250,000+ pitches, earning 25,000+ high authority, Google-safe wins for our clients.

++ Want the same for your business? This course will kickstart your skills and success in journalist outreach:

Not convinced by that intro? Here is one student's feedback: "I'm afraid you're selling this way short. You've got specific, valuable info here." -Bobby Kennedy, Founder at BecomeTechnicalWriter.com

Proven Advice

Learn with an Expert

Business owners, managers, inhouse employees, and freelancers alike use this course's tips to earn high quality media wins. Are you an SEO or marketer?No matter why you've landed on this page, buy this course and you'll agree with fellow students like Jonathan Prichard, Owner of MattressInsider.com:"That was super helpful feedback!! I'll pass it on to the writer. Specifically cutting out fluff, unnecessary transitions that make it difficult to copy and paste, shorter sentences, less sentences per paragraph, and considering nofollow links."

More Opportunities, Faster

I'll teach you how to quickly find opportunities for your exact needs, saving you time every pitch you send. I'm also including a free aggregator with hundreds of daily opportunities.

Proper Pitching

Style Matters

The techniques in this course are shaped by my sending 3,000+ pitches with a 1 in 5 win rate, and growing Jolly SEO to earn 25,000+ wins from 250,000+ pitches.Jolly's quality standards are by far the best in the industry. See the Head of SEO at CoinMarketCap's honest review to the right. You can achieve these same results with this course:

Work that Stands the test of time

Long-Lasting ROI

Unlike paid backlinks & PR opps, these links stand through Google algorithm updates and website revamps for years. See evidence here:

You can buy backlinks & PR mentions. But, it's you're risking a penalty from Google's next algorithm update.Buy this course for $99 instead, and learn how to build lasting trust with your audience & their favorite publications:

Money-Back Guarantee

Personal Guarantee

If you send 25 pitches in each of your first 3 months after completing this course, and still do not have a win 90 days later, I'll return 100% of your money.100,000 hours of experience condensed into 90 minutes; a free opportunity aggregator; discounts for tools; and more, all for only $99:

Agency Shortcuts

Learn from My Wins... and My Mistakes

Leading Jolly SEO since 2017, I have found that scaling a digital services agency to $1,000,000 annual gross revenue isn't that tricky.You just need product market fit.Staying above $1,000,000 is where things get hard:

  • Recruitment & talent retention

  • Client churn prevention

  • Expanding client acquisition channels

  • Cash flow management

  • Profit margin protection

  • Reclaiming Your Time

I have learned a lot of Founder lessons the hard way...In other words, I have failed in a lot of ways that, some of which, were preventable:

  • Lost all-star talent

  • Fumbled key accounts

  • Threw money away on over-promising vendors

  • Saw margins shrink to a low of <20%

  • Over-worked and missed out on invaluable time with my family

I also hit some home runs, and corrected a lot of those earlier mistakes:

  • Continue to work with several early, high-performing team members

  • Numerous 4+ year-old accounts continue to generate profit

  • Inhouse & vendor KPIs control business development expenses

  • Profit margins are back to 35%+

  • I reclaimed my personal & family life with workweeks averaging under 40 hours, and real vacations.

Whenever I see a newer agency owner asking questions about a challenge I've found a solution to, I offer free advice. Maybe you've seen me around in forums like Dynamite Circle, Traffic Think Tank, SEO Signals Lab, and others.But, internet comments only help so much. After I began offering my time on calls to problem-solve one-off issues, I realized that while a lot of issues seem similar, solutions need to be tailor-made. That's why I have invested $10,000+ in my own mentors and coaches.As I seek to share what I've learned the hard way, instead of an "Agency Owner 101 Course", I'm offering my time as your advisor.Engage me for a 30- or 60-day sprint, and we'll correct your most pressing issues. Whether you're trying to:

  • Hold onto your best clients & talent

  • Secure new ICPs

  • Increase existing margins

  • Improve cash flow

  • Reclaim your time

I am here to provide you with a custom solution, drawn out of my experience, network, tech stack, and skillset.Want to know more? Write me at greg@gpheilers.comI'm here to serve.

Greg Heilers (何磊): US Business Development for Chinese Robotics
← gregheilers.com
旧金山湾区 · 硅谷 · 加州 · 合肥

为一家中国顶尖机器人企业
担任美国业务拓展负责人

To represent one premier Chinese robotics company
in the United States.

Greg Heilers (何磊)， 美国创业者，旧金山湾区与合肥两地常驻。 深耕加州及美国市场多年。Jolly SEO 联合创始人。专注于具身智能 / 机器人。

Greg Heilers, American entrepreneur, splitting time between the San Francisco Bay Area and Hefei. Years of operating experience across California and the broader US market. Co-founder of Jolly SEO. Focused on embodied AI and robotics.

SF Bay Area · 旧金山湾区Silicon Valley · California · 美国市场覆盖Hefei 合肥 · 现驻 · 可当面拜访

提议 · The Proposal

不是代理。不是乙方服务。是合伙关系。

我希望加入一家中国顶尖机器人企业，担任贵司在美国的业务拓展负责人。 合作模式可以是雇佣、合伙、或独家代表，以贵司架构为准。

具体设想：

· 主导贵司在美国目标行业的初期商务对接
· 在美国市场建立轻量化存在：行业展会、媒体公关、合作渠道
· 跨时区商务协调的双语桥梁，连接贵司中国总部与美国客户、合作伙伴、投资人

Not an agency. Not a vendor pitch. A partnership.

I'm looking to join one premier Chinese robotics company as their US-based Business Development lead. The arrangement can be employment, partnership, or exclusive US representation, whatever fits your structure.

What I would own:

· Early US commercial conversations across your target verticals
· A lightweight US presence: trade shows, PR, industry introductions
· The bilingual bridge between your China HQ and US customers, partners, and investors

背景 · Why Me

深耕美国市场

Deep US market experience

长期在加州及美国全境工作生活。Jolly SEO 联合创始人，帮助 B2B 科技企业在欧美市场建立品牌影响力。我亲自管理过销售、运营、跨境团队，了解美国买方的采购节奏与决策路径。

Years of working and living across California and the United States. Co-founder of Jolly SEO, an agency helping B2B technology companies build authority in Western markets. I've personally managed sales, operations, and cross-border teams. I understand how US buyers actually make decisions and procure.

在中国生活，不是参观

Living in China, not visiting

现驻合肥。日常与中国团队、供应商、合作伙伴打交道。理解贵司日常运营所面对的语言、文化、节奏。这不是出差几次后的二手观察。

I live in Hefei. I work with Chinese teams, suppliers, and partners every day. I understand the language, culture, and pace your operations actually run on. Not from a few business trips, but from daily life on the ground.

专注机器人，不是泛通才

Specialized in robotics, not a generalist

我的下一阶段全部聚焦在中国具身智能与机器人领域：人形机器人、工业协作机器人、AMR、商用服务机器人、AI + 硬件。我已研究并直接接触杭州、苏州、深圳、合肥的多家行业头部企业。

My next chapter is fully committed to Chinese embodied AI and robotics: humanoids, industrial cobots, AMRs, commercial service robots, AI + hardware. I've already researched and engaged directly with leading firms across Hangzhou, Suzhou, Shenzhen, and Hefei.

时机 · Why Now

中国机器人产业的全球化时刻正在到来。宇树、优必选、大疆、海康机器人、越疆等公司已在前列，但下一波远未结束。新的领导者仍在浮现。

未来 12 个月内落定合适的美国 BD 合作伙伴，将在 5 - 10 年的时间尺度上持续放大。

China's robotics moment is happening right now. Companies like Unitree, UBTECH, DJI, Hikrobot, and Dobot are already out front, but the next wave is far from settled. New leaders are still emerging.

Landing the right US-based BD partner in the next 12 months will compound for the next 5 to 10 years.

25+
已直接接触的中国机器人头部企业
Chinese robotics leaders already engaged directly
SF · SV · CA
美国本土覆盖：旧金山湾区 · 硅谷 · 加州 · 美国全境
US coverage: SF Bay Area · Silicon Valley · California · the broader United States
中 / EN
双语运营：中文 + English
Bilingual operator: 中文 + English
联系 · Get in Touch

先一次 20 分钟的对话。

Start with a 20-minute conversation.

不需要发资料、不需要 PPT。先彼此了解，之后再谈是否合适。我目前在合肥，欢迎当面拜访；扫描右侧二维码亦可微信通话。

No deck. No materials to send first. Just a conversation, to see if there's fit. I'm currently in Hefei and happy to meet in person; scan the WeChat QR for a quick call.

邮件 / Email · greg@gregheilers.com LinkedIn · /in/gregheilers
WeChat QR. Greg (何磊), Hefei, Anhui. Scan to add as friend.
微信号 · WeChat ID
gregaway86
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Respected Business, Needs Update

We Love the Silver Tsunami

Aging business owners are unprepared to modernize their workforce with AI.As the General Partner of this Special Purpose Vehicle, I am an experienced business operator & AI integrator who will steward our business into the future.
The Silver Tsunami Investment Thesis:

  • At least 2x CoGS & 1x Overhead opportunities to implement AI agent workflows & integrate a hybrid workforce

  • Expand client acquisition channels to GEO, SEO, Social

  • Cash flowing $750K+ annually

  • Seller financing required

Two recent case studies available upon request:

  • Reduced Jolly SEO "CoGS 1" by 80% in 2024, increasing Owner Income (SDE) by 37%.

  • Reduced Jolly SEO "CoGS 2" by 60% in 2025, increasing Owner Income (SDE) by 33%.

Noting the urgency with which we must act:

  • This Special Purpose Vehicle will acquire a healthy and respected business.

  • Immediately post-acquisition, we will integrate AI into established workflows, hybridizing production to reduce CoGS and increase SDE.

  • The partners of this SPV will jointly decide whether to 1) hold and cash flow; 2) sell for an exit; or, 3) sell to roll capital into the next AI Silver Tsunami project.

Work with me if you want a proven business operator & marketer, with owned case studies implementing AI into a business to optimize margins.Write me at greg@gpheilers.com

© 2025 Greg Heilers. All rights reserved.